Everything the Ocean Conservation Trust does links back to our vision of a world supporting a healthy Ocean to sustain all life.
We believe that connecting people with the Ocean is an important part of helping to inspire positive behaviour change. We believe that conversations can support conservation and fostering a love and understanding for the Ocean is one of the best possible ways to protect its future.
With this in mind, we have been creating award-winning and ground-breaking Ocean engagement programmes for the public, communities and schools, delivering targeted messages to our audiences and inspiring pro-Ocean behaviour for over 21 years.
- Face to face engagement
- Encourage a physical and emotional connection with the Ocean
- Support Ocean Literacy
- Promote pro-Ocean behaviour
- Inspire through Ocean optimism
- Prioritise youth and young families
At the Ocean Conservation Trust, it is our belief that increasing Ocean Literacy is key to inspiring positive, pro-Ocean behaviour change.
Ocean Literacy began in the United States in the early 2000s, and is now an international movement championed by the Ocean Conservation Trust.
Ocean literacy can be defined very simply as an understanding of the Ocean’s influence on you and your influence on the Ocean. Someone who is ‘Ocean Literate’ can communicate about the Ocean in a meaningful way and is therefore able, and more likely, to make informed and responsible decisions regarding the Ocean and its resources.
Evidence points to the fact that most of us live our lives blissfully unaware of the impact our daily actions on the Ocean’s health, or how the Ocean’s health, in turn, impacts upon our daily lives. The global Ocean Literacy movement seeks to help citizens become more literate via programmes of education and engagement with the Ocean. Ocean literacy is based on seven key principles and all of them are designed with Ocean Literacy principles at their core.
- The Earth has one big Ocean, with many features
- The Ocean and life in the Ocean shape the features on Earth
- The Ocean is a major influence on weather and climate
- The Ocean makes the Earth habitable
- The Ocean supports a huge diversity of ecosystems
- The Ocean and humans are inextricably linked
- The Ocean is largely unexplored